Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Smart Online Surfer — Digital Safety Campaign
Date
2024–2026
Project type
Digital Safety Campaign Concepts
DeLookup’s Contribution
Creative Direction, Campaign Concept Development & AI-Assisted Visual Design
Smart Online Surfer is DeLookup’s digital safety campaign concept for children and the adults who support them.
The creative challenge was to turn online safety topics into clear, approachable messages. The campaign centres on shared learning, everyday habits and conversations with trusted adults.
Three coordinated visuals bring the concept together: a campaign cover, a “Pause. Check. Ask.” awareness poster and a poster introducing four practical safety habits. These messages encourage children to ask before downloading or buying, protect personal information, avoid passing on hurtful messages and seek help when something feels wrong.
Warm photographic-style imagery, deep teal typography and subtle gold accents give the collection a consistent identity. The visuals were developed with AI assistance and represent concept artwork.
The project demonstrates DeLookup’s approach to campaign development, visual storytelling and educational communication.
