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Retro Advertising — Reimagined
Project type
Independent Concept Project / Retro Advertising Posters / AI-Assisted Visual Design
Date
September 2025
Location
Cyberjaya, Malaysia (Delookup Studio)
DeLookup’s Contribution
Art Direction, Advertising Copy & AI-Assisted Visual Design
Retro Advertising — Reimagined is DeLookup’s independent collection of advertising concepts for imagined brands.
Eight posters explore nostalgic aesthetics, playful product storytelling and dark humour across food, drinks, beauty and everyday products.
The creative challenge was to give each imagined brand a distinct personality while connecting the collection through retro styling, expressive characters and advertising copy.
Developed through art direction and AI-assisted visual design, the series explores how familiar advertising formats can communicate unexpected ideas. These independent concepts demonstrate DeLookup’s approach to imaginative advertising and visual storytelling.
