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GrowthToolkit — Marketing Design Concepts
Tools
AI-Assisted Image Generation
Project type
Marketing & Social Media Design Concepts
Date
2024–2026
DeLookup’s Contribution
Creative Direction, Campaign Design & AI-Assisted Visual Development
GrowthToolkit presents DeLookup’s marketing design concepts for a clothing retail campaign.
The creative challenge was to connect three different promotional messages through one consistent visual identity. “New Collection,” “The Linen Edit” and “Weekend Picks” explore collection discovery, product detail and curated shopping.
Deep teal, warm ivory, gold and burnt orange connect the series. Shared typography, curved graphic elements and coordinated linen product imagery give each design a distinct message while keeping the collection recognisable.
The portfolio presentation includes a campaign cover, a board showing all three creatives and a lifestyle laptop mockup. Together, they demonstrate the visual system across different presentation contexts.
Developed through creative direction and AI-assisted image generation, this concept project showcases DeLookup’s approach to campaign design and visual consistency.
